The #MarchGoodness Charity Bracket Challenge is back for 2025! We have 16 local non-profit partners that are facing off in a head-to-head online popular vote to advance through the bracket. The competition holds a donation total of $15,000.

Just for participating, each organization will receive $200—with more money being donated each additional round for the charities that advance. The final two face off for an additional $2,200, bringing the grand total for the winning organization to $5,200.

Participating organizations include:

• Bronson Health Foundation
• Cherry Health
• Community Action House
• Ele’s Place Capital Region
• Loaves and Fishes
• Read Muskegon
• S.A.F.E. Place
• Mosaic Counseling
• Special Olympics Michigan
• Woldumar Nature Center
• Big Brothers Big Sisters of Lansing
• National MS Society
• Walk Tall benefitting Make-A-Wish
• Women’s Resource Center
• be nice.
• Milestone Senior Services

Voting begins at noon for each round:

• Monday 3/10 – Sweet 16 tournament begins
• Thursday 3/13 – Sweet 16 ends, Elite 8 begins
• Monday 3/17 – Elite 8 ends, Final Four begins
• Thursday 3/20 – Final Four Ends, Championship begins
• Monday 3/24 – Champion announced, tournament ends

“Consumers is all about friendly competition and when it’s time for March Madness, we go all in with a little goodness included,” said Chief Marketing Officer Lynne Jarman-Johnson. “This is our fourth year of celebrating the fun that comes along with spring traditions in Michigan. We are so thrilled to be able to support our community partners and have a ball doing it!”

Follow us on social media to participate and vote!