Kalamazoo, Mich. April 10, 2026 — Consumers Credit Union is proud to announce the launch of Consumers Coach, education designed to help members and community members navigate life’s biggest financial moments with confidence, clarity and expert guidance.

Consumers Coach represents a strengthening of Consumers’ educational resources, paired with a renewed coaching mindset across the organization. Every Consumers team member now serves as a Coach, recognizing their role as trusted experts ready to support questions and serve members.

“With our 75^th Anniversary we’re celebrating with Consumers Coaches and Brewster. Brewster is our 75^th Anniversary Mascot, enhancing Root Beer Fridays,” said Scott Sylvester, President and CEO, Consumers Credit Union. “Consumers Coach brings together tools, resources and connections to help people feel prepared, not overwhelmed. This launch reinforces our belief that financial education works best when it is personal, accessible, empowering and fun!”

“From Sidelines to Success: Coaching for Every Age and Stage www.consumerscu.org/playbook,” is the education hub serving as a foundation for the Consumers Coach Playbook. The hub is easy to navigate for users of all ages. Users are encouraged to browse at their own pace, search for what they need and build confidence one financial decision at a time. Visitors can explore curated blogs and over 50 videos by selecting both a financial topic and an age range. Topics include daily living, budgeting, fraud, home and more. Age-specific content is available for children, teens, young adults and those in every decade of life. The Coach Playbook is open to both members and nonmembers and is designed to grow alongside changing financial goals.

To celebrate the launch and reinforce the program’s community focus, Consumers will host events at every office throughout the summer. On designated Game On! Fridays, teams will welcome community members with food, refreshments, games and prizes, creating opportunities for connection, conversation and financial coaching in a relaxed setting. Brewster, Consumers 75^th Year Anniversary Mascot will be in attendance! Check out when we’ll be in your neighborhood!

“These events are an extension of what Consumers Coach is all about,” said Sylvester. “They reflect our investment not only in education, but in the neighborhoods we serve. Financial confidence grows strongest when relationships lead the way.”

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