12.10.21

Friday Five Business Briefing – December 10, 2021

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Here’s news you can use in a constantly changing business environment, including Michigan’s economic rebound, deciding if it’s time to raise prices, building business credit and more.

  1. Michigan rebounding faster than expected — Job growth across the state is healthy and this trend is expected to continue over the next two years as the Michigan economy recovers from the pandemic more quickly than expected. However, inflation and supply chain bottlenecks are souring perceptions. Get the full story.
  2. Is it time to raise your prices? The aforementioned supply chain challenges and a tight labor market have continued to raise the cost of doing business. The Kellogg School of Management shares four things brands need to consider as inflation provides more opportunities for growth.
  3. Marketing trends for 2022 — Video is the priority of B2B content marketing teams, followed by events and owned-media assets. Discover more content B2B marketers are counting on to connect with their customers next year.
  1. Learn how to build business credit — Business credit gives you the power to purchase goods and services without the cash on-hand to pay for them. Learn how to build your business credit.
  1. Want more high-paying clients? It pays to spin a good yarn because people often make decisions based on emotion rather than logic. Learn how to tell a good business story that attracts clients. (Hint: don’t skip the struggle!)

Thank you to our Friday Five sources: WXYZ, Kellogg Insight, Marketing Charts, The Balance and Forbes.

Do you have business banking questions? Contact our knowledgeable commercial loan officers online or call 800-991-2221. We’re also available to help in person at your local office.

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Consumers business services

Do you have business banking questions? Contact our knowledgeable commercial loan officers.

Learn more

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