9.25.20

Preferred Dealer Spotlight: Berger Chevrolet goes above and beyond

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Overhead shot of Berger Chevrolet dealership
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The team at Berger Chevrolet does more than sell and service vehicles; they truly take care of customers and the community.

Taking care of your customers isn’t just good business; it’s the right thing to do. Berger Chevrolet—a family-owned dealership in Grand Rapids—has been looking out for their customers since 1925. In fact, their service goes far beyond selling cars.

Protecting a widow from getting scammed

Earlier this year, a widow named Monika* came into Berger Chevrolet upset about phone calls she had been receiving. The caller claimed to be from Consumers Credit Union. He told Monika that because her husband, Jack* had passed away, she needed to turn in her vehicle and sign off on the title. When Berger Chevrolet Finance Manager Greg Naki heard this, he knew it didn’t sound right. What did he do? He took action right then and there.

Greg picked up the phone and called Consumers. As he suspected, Consumers wasn’t behind the calls. In fact, the caller was a scammer using information from Jack’s obituary to prey on Monika. In short order, Greg was able to reassure Monika that her Consumers loan was in good standing, and she had no reason to fear repossession.

General Sales Manager Jeremy Rhoton says this is just one example of how their staff tries to help everyone before, during and after they purchase a car.

Protecting customers’ health

Covid-19 has changed how all business gets done and, for Berger Chevrolet, this means looking out for customers’ health more than ever.

In response to the pandemic, Jeremy said new sanitation procedures have been put in place. When cars are returned from test drives, they are sprayed with disinfectant. When staff delivers a vehicle to someone’s home, Berger Chevrolet’s driver uses a portable system to disinfect the car after they deliver it.

Another move Berger Chevrolet made to protect customers’ health is with the adoption of electronic documents.

“People can come in to the dealership or not,” Jeremy said. “We’ve gone to digital signatures for all documents.” People can sign at home or, if they’re at the dealership, they can sign in the showroom without having to go into the confines of an office.

A versatile service department

Every vehicle needs maintenance to keep it running reliably as long as possible. Berger prides itself on its ability to service vehicles that range from a Spark to a Silverado and  from a box truck to a dump truck. Berger Chevrolet’s expert technicians use their expertise and technology to keep customers’ cars running efficiently and safely long after the initial sale.

Taking care of the community

Berger Chevrolet’s team of 264 employees is passionate about making Grand Rapids and the surrounding communities a better place to live. Each month, they choose a different charity for which they raise awareness and collect donations. Kids’ Food Basket, Mel Trotter Ministries and Gilda’s Laugh Fest are just a few of the organizations they sponsor.

A Consumers Preferred Partner

We’re proud that Berger Chevrolet is one of our Preferred Partner auto dealers who make sure your financing options are safe, secure and customized to meet your budget. Whether you’re looking for a new or pre-owned vehicle, you’re in good hands with Berger Chevrolet, which has been in business since 1925.

*Names have been changed to protect privacy.

Consumers provides banking services for more than 100,000 members. If you have banking questions, call us at 800-991-2221 or connect with us online. We make it easy to bank how you want, when you want.

Federally insured by NCUA

Request our financing from the dealership

We work closely with the top dealerships in West Michigan to make sure your financing options are safe, secure and customized to meet your budget.

Find a preferred dealer

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