Plus tips on how to improve your ChatGPT results.

You don’t have to be a large corporation to benefit from the latest artificial intelligence (AI) tools. Small- and medium-sized businesses are using chatbots to generate content, solve problems and more. ChatGPT and Microsoft Copilot are two of the most popular, however there are several others. Here’s a look at five ways small businesses are using AI and resources for discovering more.

Develop social media content

AI content creation tools are commonly used to identify trends and hashtags as well as generate content ideas and text. For example, Hootsuite provides a bevy of free generators that promise to save time on writing captions, descriptions and titles that get more eyes on your social media content. Learn about 14 more AI social media content creation tools here.

Enhance website content

AI tools are increasingly used to enhance websites with everything from improving user experience (UX) and increasing customer satisfaction with chatbots to driving more organic traffic and personalizing offers on e-commerce sites. Learn more about using  AI to improve your website experience and sales from Custify.

Understand customers better

The better you understand your customers the better you can serve them—and grow your business. Entrepreneur outlines how small business owners can use AI to “personalize product recommendations, streamline the checkout process and provide real-time customer support” at each stage of the customer journey here.

Get past being stuck or procrastination

Tools like ChatGPT can help you get started when you don’t know where to start. Some business owners use the tool to identify next steps and prioritize ideas when preparing their pitch decks. Check out this article to see one business owner’s prompts for staying organized and productive.

Assist with request for proposal (RFP) responses

AI tools tailored for RFP management can automate the mundane parts of bidding as well as tap into data for analyzing win-loss opportunities and making bid/no-bid recommendations. Phill Sundal delves further in his article, How AI is Changing RFP Responses and Management.

Tips for improving your ChatGPT results

Chatbots are designed to operate conversationally but it helps to know what to say in your query. A recent Forbes article offers 20 Novel Ways to Improve Your ChatGPT Prompts (According to Science). Practical tips like “forget politeness” and “threaten punishment” help get better results when posing inquiries to the machine-based chatbot.

Also, remember that all AI results should be thoroughly vetted by a human before being implemented. AI tools have been known to have “hallucinations” where they provide false, misleading or nonsensical results.

 

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