6.25.21

Friday Five Business Briefing – June 25, 2021

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Here’s news you can use in a constantly changing business environment, including getting people to visit downtown businesses; whether employees prefer more money or working from home; a new kind of leave for parents; and more.

  1. Getting people back downtown — Small businesses and traditional downtown communities are getting creative to make the most of the upcoming social, summer season. The Michigan Economic Development Corporation reports that communities are driving growth by closing off streets, holding concerts and facilitating the use of more outdoor spaces. Learn more about reopening Main Street.
  2. A $30K raise or remote work forever? A survey of 3,000 workers from companies including Google, Amazon and Microsoft shows that nearly two-thirds would choose permanent work from home over a $30,0000 pay raise. Discover what this means for employers as they evaluate post-pandemic work models.
  3. A new kind of leave — The Mom Project, a startup talent marketplace, has introduced paid leave following a miscarriage as an employee benefit. It remains to be seen if companies that the Mom Project works with, such as Apple and Nike, will follow suit. Get the whole story from Employee Benefit News.
  4. Bonding with brands — Brand loyalty is so 2019. Brand intimacy, where people pay more for brands they feel emotionally close to, is the new goal for marketers. Learn how to to build closer connections with your customers.
  5. How’s your elevator pitch? — Brit Morin, founder of Brit + Co and managing partner at VC fund Offline Ventures, shares what a successful pitch looks like and how to craft a powerful, 30-second elevator pitch.

Thank you to our Friday Five sources: Michigan Economic Development Corporation, Human Resource Executive, Employee Benefit News, Inc. and Entrepreneur.

Do you have business banking questions? Contact our knowledgeable commercial loan officers online or call 800-991-2221. We’re also available to help in person at your local office.

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