Friday Five Business Briefing – October 16, 2020
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Here’s news you can use in a constantly changing business environment, including free college tuition for frontline workers, helping small teams succeed, how to use hyperlocal marketing to grow your business, and more.
- Are your employees eligible for free college? 625,000 essential workers in Michigan could get a degree from their local community college tuition-free. The program is a $24 million investment funded by the Governor’s Education Emergency Relief Fund as part of the federal CARES Act. Get details on Futures for Frontliners.
- Small business confidence inches up in Michigan—However, six months into the pandemic, the state’s smallest employers say their biggest worry is lost sales. 10% fear for their survival. Read more about how this economic story is playing out across the state.
- Help your small workplace team succeed—Building an ownership mindset and making accountability non-negotiable are just two ways to get results with smaller teams. Get more small team management tips here.
- Is this your next way to gain local customers? Hyperlocal marketing that targets customers by neighborhood are an inexpensive way to grow business when advertising and marketing budgets are tight. See how Nextdoor ads work and how they’re different from Facebook and Google ads.
- Close the gratitude gap—Showing gratitude makes employees feel more valued and happier. Plus, it improves customer satisfaction. Discover eight practices for showing employees your gratitude.
Thank you to our Friday Five sources: Detroit Free Press, Bridge Michigan, SHRM, Entrepreneur and Forbes.
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