5 spooktacular ways to connect with customers this Halloween.

Halloween is a fun holiday for both kids and adults, but what about your business? This haunted season also opens up marketing opportunities to connect with current and prospective customers. In fact, consumers are expected to spend more than $10 billion this year, an all-time high, on Halloween-related spending according to the National Retail Federation. It would be scary to miss out on this action. Explore these five ways to promote your business this Halloween.

Offer limited-edition products
Holidays are a great time to try out new ideas. By offering special products for a limited time, you give customers a reason to buy. You also get an opportunity to collect data on which variations drive sales. Don’t simply repackage an existing product or service—make your Halloween offer unique from anything else you do during the year.

Get playful
You know the old saying that all work and no play makes one dreadfully dull. Host a costume party or encourage staff and customers to dress up at work. Snap lots of photos and take videos to post across your social media accounts.

Encourage customers to generate content
Word-of-mouth marketing is still one of the most powerful tools for any business. Challenge customers to upload their Halloween goodies – whether that’s a photo, recipe, costume or something else. Offer prizes as incentives to participation. 

Boo a neighboring businesses
Boo-ing someone is a friendly trend where neighbors leave a small gift on a neighbor’s doorstep around Halloween. You can piggyback on this trend by Boo-ing nearby businesses and clients. You might just get boo-ed back!

Host a campfire with ghost stories
Gathering in-person around a bonfire or virtually on a Zoom meeting for the sharing of ghost stories is sure to make a memorable evening. If holding an in-person event, toast marshmallows and make s’mores. If you prefer to serve a healthier option, consider making Apple Pie on a Stick. The time you share will deepen relationships and allow your customers to network with each other.

What spooktacular connections will you make with customers this Halloween?

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