Webinars are a great way to establish yourself as an authority and generate sales leads.

Is there an aspect of your business that you’re continually educating customers and prospects about? If you have knowledge and expertise people seek, hosting a webinar can be a great way to deepen existing customer relationships and forge new ones.

Webinars position you as an authority

A webinar is a great way to showcase your expertise to people who are interested in your product or service. In addition to establishing you as an authority in your field, hosting a webinar can also help develop trust.

Repurpose webinar content

A lot of planning and rehearsal goes into an effective webinar. You can capitalize on your efforts by repurposing your content. One section of your presentation could be turned into a blog. Video excerpts might be used on social media.

Additionally, recorded webinars can be utilized beyond the day of the event. Make recordings available so audiences can revisit the webinar and those who were unable to join the live event can watch at their convenience.

Use webinars to generate leads

Anyone who’s willing to set aside time for your webinar is already interested in what you offer. Use your online webinar signup form to collect lead information. Have a plan in place for following up with your sales leads shortly after the webinar.

Better understand your customers

An interactive webinar can produce a treasure trove of customer insights. Questions from attendees can indicate what your customers want, what they need and what motivates them.

Budgeting for webinar

You probably already have the equipment you need to host a webinar: a computer or phone with a camera. Hosting costs are nearly zero with Facebook. Other service providers with more hosting features start at a couple hundred dollars and can run into the thousands.

If you opt for a paid webinar host, be sure to use your Consumers Business Rewards Credit Card to rack up your rewards points.

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