Developing a network is easier than you think if you approach it from a caring perspective.

Networking is one of the best ways to build mutually beneficial business relationships, yet many people struggle with this activity. With a little guidance and practice, you can become a better networker.

What networking is and isn’t

Some people have a negative view of networking because they equate it with self-promotion. However, self-centered monologues foisted on whoever happens to be around isn’t networking.

Effective networking is about building connections. Connections that often turn into relationships and benefit both parties. It’s about learning what others need in their business. It’s about sharing information and ideas. In short, it’s about helping others.

How to effectively network

“If your connections see that you care about them as people, they will begin to care about you too. When that happens, isn’t it far more likely that they will tell other people about you and what you do? Isn’t it more likely they will keep an eye out for opportunities, strategic partnerships, even customers for you?” says Greg Peters, author of Hello and Handshake, a guide for reluctant networkers.

Where and how to network

Networking can happen anywhere, anytime. If you approach people with genuine care you’ll naturally have networking encounters, often in places that are not your office, store or shop.

Be curious about people everywhere you go. Ask about their business and their challenges. Where you can, offer information and referrals to help those you meet.

Network at planned events. Scheduled meetings at your local chamber of commerce and professional associations as well as trade shows are great places to grow your business network. Be ready to introduce yourself. Have a short, conversational elevator speech prepared about what you do and how your product or service helps others. However, spend more time asking questions about others—and listening—than talking about yourself.

Also, reach out to old contacts and former customers. Identify something of value to the other person that you can share to re-establish communication. Maybe you forward an article that’s pertinent to their business. Perhaps you introduce another professional who could help them. Have you recently discovered a new online tool that would make their work easier? These are just a few examples of valuable things you could share.

Another way to network is to hold your own events. Here at Consumers, we host and sponsor events that range from meet-and-greets to fundraisers. We find events are a meaningful way to show care to the communities where we live and work—as well as expand our network.

Caring about others is the key to effective networking. If you find it difficult to network, summon up your courage knowing you can help others. And keep in mind that professional networks take time to build. Share your time, expertise and referrals and others will begin to share theirs with you.

 

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