Amping up personalized experiences

Customers who receive personalized service feel appreciated. For many, it makes a difference when deciding to do business with a company. Small businesses are often more nimble than larger ones and better poised to amp up personalized experiences.

Consumers seek small businesses

More consumers are making an effort to support small, family-owned businesses. For many it’s a conscious decision to spend dollars where they know they’ll have positive impact. For example, many Consumers members like that their credit union partners with several core charities to support the communities where we live and work.

Data-driven insights

Investment in customer relationship management systems (CRM) is a key way for small businesses to gather and analyze data. The insights gained can be used to create more personalized customer experiences and focus market initiatives.

Providing unique customer experiences

In a world of copycats, small businesses can differentiate themselves by offering something competitors don’t—like building personal relationships and creating frictionless transactions. Unique customer experiences help attract customers and keep them coming back.

A holistic approach to sustainability

Consumer awareness of sustainable practices is higher than ever, and buyers are voting with their dollars. Small business owners who demonstrate environmental stewardship enhance their reputation and often benefit from cost savings when reducing their carbon footprint.

Social proof still matters

Buyers want reassurance when spending hard-earned money. Third-party seals, product reviews and customer testimonials will continue to help drive small business sales.

More digital tools for operations

Digital tools are key for expanding reach and increasing sales. Integrating social media and e-commerce platforms will help strengthen small businesses, while providing owners with more data about consumer behavior.

 

All loans subject to approval. Rates, terms, and conditions are subject to change and may vary based on credit worthiness, qualifications, and collateral conditions. Federally insured by NCUA.