12.4.20

The value of joining business associations

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Five reasons membership in a professional or trade association will benefit you.

Did you know there are over 1,000 professional associations in Michigan? According to the Directory of Associations, we have state, regional, national and international associations that serve everyone from brewers and barbers to manufacturers and mechanics. While membership in a professional or trade associations requires an investment of time and money, these organizations can provide a lot of benefits. Here are five reasons why you should consider joining one.

Connection and support

Do you ever feel like no one understands your business challenges? Being part of a trade association puts you in the company of like-minded people. Fellow business owners and professionals can be strong allies and sources of support. And in 2020, who couldn’t use some extra support?

Keep up-to-date

One of the most valuable things associations provide is ongoing education. With meetings, conferences, seminars and webinars, associations can help stay on top of your industry’s trends and advances in technology 

A voice

There is strength in numbers. Associations often advocate for their members on laws and regulations that affect the industry they serve. Speaking with a collective voice means your industry will more likely be heard by local, state and, national officials and legislators.

Credibility

Membership in a professional association can enhance your reputation because it reflects your desire to remain current and participate in your business community.

Hiring

As you attend meetings and participate in association events, you’ll meet lots of people. Over time, you’ll develop relationships and really get to know others in your field. When it comes time for hiring, you’ll have a network you can readily tap into to fill open positions.

To find an association that will help you and your business advance, check out the Directory of Associations.

Do you have business banking questions? Contact our knowledgeable business development managers online or call 800-991-2221. We’re also available to help in person at your local office.

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Consumers business services

Do you have business banking questions? Contact our knowledgeable business development managers.

Learn more

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