Here’s news you can use in a constantly changing business environment, including a plan for tackling Michigan’s declining population, 10 Gen Z subcultures, how smaller companies compete with the Fortune 500 for talent and more.

1. A plan for growing Michigan’s population — To address the state’s declining population, the Growing Michigan Together Council has made three recommendations: an array of economic strategies, K-12 and secondary education and community revitalization. Learn more about the GMTC report.
2. Deeper understanding of Gen Z — Gen Z isn’t a homogenous group; they’re a population of fluid and fragmented interests. Discover 10 new subcultures marketers need to consider when marketing to Gen Z.
3. How large-scale change happens — Aiming higher is what drives business leaders to find new solutions. See how a “big bet” mindset can help you be more powerful.

4. How non-Fortune 500 companies attract talent — Research shows that firms just outside the Fortune 500 invest in more employment CSR (corporate social responsibility), suggesting the use of nonmonetary benefits to compete for the best workers. Get the deep dive.

5. Sometimes we all miss the obvious — “Inattentional Blindness” is the phenomenon of missing what’s undeniably there. It often happens because we don’t expect to see something. See how to use a powerful question to stop being blind to the obvious.

Thank you to our Friday Five sources: Michigan Chamber of Commerce, Marketing Brew, Fast Company, Kellogg Insight, and Inc.

 

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