How to join the Shop Small campaign to get more holiday shoppers.

For over a decade, small businesses have raised a collective voice to promote Small Business Saturday—the day after Black Friday. Retail shops, restaurants, beauty salons and more celebrate the day as way to highlight what they do for their communities. This year, holiday shoppers are encouraged to “shop small” on Saturday, November 25. Here’s how your business can be part of Small Business Saturday.

Get free marketing materials

Through a collaboration of the Small Business Association, Women Impacting Public Policy (WIPP) and American Express, a series of free marketing materials are yours to use. Download free posters and social media posts with images at the Shop Small Resources Hub.

When to post social media

The Shop Small Resources Hub says the best time to post social media content for peak engagement is between 9 a.m. and noon CT on Tuesdays, Wednesdays and Thursdays.

Customize your outreach

In addition to using Shop Small marketing assets, many businesses entice shoppers with customized offers. Popular tactics include:

• Giveaways
• Goodie bags
• Discounts
• Sip & Shop with beverages and snacks

For more outreach ideas, check out the U.S. Chamber of Commerce article, Winning Small Business Saturday.

Count on us for merchant services

On Small Business Saturday and every day, hassle-free transactions help small businesses deliver positive customer experiences. When you need card processing services, turn to us for merchant services that allow your business to accept credit and debit card payments with low fees.

 

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